{"id":91306,"date":"2017-09-19T11:05:48","date_gmt":"2017-09-19T09:05:48","guid":{"rendered":"https:\/\/www.deskmodder.de\/blog\/?p=91306"},"modified":"2017-09-19T11:05:48","modified_gmt":"2017-09-19T09:05:48","slug":"microsoft-kuendigt-das-windows-premium-ads-publishers-programm-an","status":"publish","type":"post","link":"https:\/\/www.deskmodder.de\/blog\/2017\/09\/19\/microsoft-kuendigt-das-windows-premium-ads-publishers-programm-an\/","title":{"rendered":"Microsoft k\u00fcndigt das Windows Premium Ads Publishers Programm an"},"content":{"rendered":"<p>Kostenlose Apps sind immer gerne gesehen. Einige Ersteller bauen einen Link zu PayPal ein und hoffen, so an eine Spende der Nutzer zu kommen. Andere wiederum bauen Werbung in die Apps. Manchmal so clever platziert, dass man ungewollt darauf klickt. Das will Microsoft nun mit einem neuen Programm verhindern \/ verbessern.<\/p>\n<p>Die Redmonder f\u00fchren das &#8222;Windows Premium Ads Publishers Programm&#8220; ein. Auf <a href=\"http:\/\/www.windowspremiumapps.com\" target=\"_blank\">dieser Seite<\/a> werden nur Apps und Spiele gelistet, die bestimmte Kriterien einhalten. unter anderem muss die Werbung korrekt platziert werden, sodass &#8222;betr\u00fcgerische Aktivit\u00e4ten&#8220; (unbeabsichtigte Klicks) vermieden werden und auch der IAB-Standard eingehalten wird.<\/p>\n<p>Diese Apps durchlaufen eine strenge manuelle \u00dcberpr\u00fcfung um dies sicherzustellen. Diese Apps sollen dann auch regelm\u00e4\u00dfig \u00fcberwacht werden, damit durch Updates diese Kriterien umgangen werden. Die Liste der Merkmale ist schon ganz sch\u00f6n lang.<\/p>\n<p><a href=\"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store.jpg\" rel=\"lightbox[91306]\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-500x357.jpg\" alt=\"\" width=\"500\" height=\"357\" class=\"aligncenter size-medium wp-image-91307\" srcset=\"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-500x357.jpg 500w, https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-287x205.jpg 287w, https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-810x579.jpg 810w, https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store.jpg 1195w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h3>\u00dcbersicht:<\/h3>\n<ul>\n<li>Minimum guaranteed daily ad request volume<\/li>\n<li>High viewability rate for impressions<\/li>\n<li>Good quality clicks contributing to a minimum CTR across all ad formats<\/li>\n<li>Only IAB standard ad sizes and no hidden ads<\/li>\n<li>Clean placement of banners \u2013 not adjacent, no using ad units across multiple apps<\/li>\n<li>Clear defined user flow to the point where the video and\/or interstitial banner ad is shown, no pre-caching<\/li>\n<li>Controlled ad refresh behavior so that the ads returned from the mediation server are always played<\/li>\n<li>Great Store presence with clear app descriptions, high fidelity screenshots and icons uploaded to the Store along with a video trailer (preferable)<\/li>\n<\/ul>\n<p>Eigentlich sollten einige der Punkte sein, die man als normaler Nutzer von App erwartet, bevor diese in den Store gelangen. Aber wie man sieht ist dem nicht so. Aber gut es sind nun schon mehr als eine Millionen Apps im Store und die immer zu \u00fcberwachen ist schwierig. Trotzdem ist es ein guter Ansatz, wenn diese Apps und Spiele dementsprechend gekennzeichnet sind, dass man diese dann eher installiert. Was denkt ihr, eine gute Idee von Microsoft?<\/p>\n<p>Quelle: <a href=\"https:\/\/blogs.windows.com\/buildingapps\/2017\/09\/18\/announcing-windows-premium-ads-publishers-program\/#32dXvXHktkeWL3fT.97\" target=\"_blank\">blogs.windows<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kostenlose Apps sind immer gerne gesehen. Einige Ersteller bauen einen Link zu PayPal ein und hoffen, so an eine Spende der Nutzer zu kommen. Andere wiederum bauen Werbung in die Apps. Manchmal so clever platziert, dass man ungewollt darauf klickt.&hellip; <\/p>\n","protected":false},"author":134,"featured_media":91307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[20742,20741,942],"class_list":["post-91306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-kostenlose-premium-apps","tag-windows-premium-ads-publishers-programm","tag-windows-store"],"wp_featured_image":{"id":91307,"alt_text":"","description":"","media_type":"image","media_details":{"width":1195,"height":854,"file":"2017\/09\/kostenlose-premium-apps-im-microsoft-store.jpg","sizes":{"thumbnail":{"file":"kostenlose-premium-apps-im-microsoft-store-287x205.jpg","width":287,"height":205,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-287x205.jpg"},"medium":{"file":"kostenlose-premium-apps-im-microsoft-store-500x357.jpg","width":500,"height":357,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-500x357.jpg"},"large":{"file":"kostenlose-premium-apps-im-microsoft-store-810x579.jpg","width":810,"height":579,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-810x579.jpg"},"wp_review_large":{"file":"kostenlose-premium-apps-im-microsoft-store-320x200.jpg","width":320,"height":200,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-320x200.jpg"},"wp_review_small":{"file":"kostenlose-premium-apps-im-microsoft-store-65x65.jpg","width":65,"height":65,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-65x65.jpg"},"blog-large":{"file":"kostenlose-premium-apps-im-microsoft-store-642x300.jpg","width":642,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-642x300.jpg"},"blog-medium":{"file":"kostenlose-premium-apps-im-microsoft-store-306x205.jpg","width":306,"height":205,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-306x205.jpg"},"recent-thumb":{"file":"kostenlose-premium-apps-im-microsoft-store-350x316.jpg","width":350,"height":316,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-350x316.jpg"},"service-featured":{"file":"kostenlose-premium-apps-im-microsoft-store-600x330.jpg","width":600,"height":330,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-600x330.jpg"},"wp_rp_thumbnail":{"file":"kostenlose-premium-apps-im-microsoft-store-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":91306,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2017\/09\/kostenlose-premium-apps-im-microsoft-store.jpg"},"commentcount":0,"wp_comments":[],"wp_author":{"id":134,"name":"moinmoin","description":"Ich bin nicht allwissend, was <a href=\"https:\/\/www.deskmodder.de\/wiki\/index.php?title=Kategorie:Windows_11\">Windows<\/a> angeht. Aber genau deshalb nehme ich Windows gerne auseinander und unter die Lupe, um all mein Wissen zu erweitern. <i>J\u00fcrgen<\/i>","author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/fab96769102f8886245ab411df9a42a235be79261e4b44aa7ab2a555da8b86b4?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/fab96769102f8886245ab411df9a42a235be79261e4b44aa7ab2a555da8b86b4?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/fab96769102f8886245ab411df9a42a235be79261e4b44aa7ab2a555da8b86b4?s=96&d=mm&r=g"}},"cld_nonce":"29f3276509","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Microsoft k\u00fcndigt das Windows Premium Ads Publishers Programm an - Deskmodder.de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deskmodder.de\/blog\/2017\/09\/19\/microsoft-kuendigt-das-windows-premium-ads-publishers-programm-an\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft k\u00fcndigt das Windows Premium Ads Publishers Programm an\" \/>\n<meta property=\"og:description\" content=\"Kostenlose Apps sind immer gerne gesehen. 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