{"id":204534,"date":"2025-09-23T23:04:42","date_gmt":"2025-09-23T21:04:42","guid":{"rendered":"https:\/\/www.deskmodder.de\/blog\/?p=204534"},"modified":"2025-09-23T23:07:57","modified_gmt":"2025-09-23T21:07:57","slug":"dreame-technology-prueft-autofabrik-in-brandenburg","status":"publish","type":"post","link":"https:\/\/www.deskmodder.de\/blog\/2025\/09\/23\/dreame-technology-prueft-autofabrik-in-brandenburg\/","title":{"rendered":"Dreame Technology pr\u00fcft Autofabrik in Brandenburg"},"content":{"rendered":"

Das chinesische Unternehmen Dreame Technology ist bislang vor allem f\u00fcr Staubsauger und smarte Haushaltsger\u00e4te bekannt. Nun denkt die Firma \u00fcber einen deutlich gr\u00f6\u00dferen Schritt nach: In Brandenburg k\u00f6nnte eine Autofabrik<\/a> entstehen. Ministerpr\u00e4sident Dietmar Woidke (SPD) best\u00e4tigte entsprechende Gespr\u00e4che. Konkretes lie\u00df er offen und verwies darauf, dass Verhandlungen in dieser Phase besser nicht \u00f6ffentlich gef\u00fchrt werden.<\/p>\n

\"\"<\/a>
Logo: Dreame<\/figcaption><\/figure>\n

Strategiewechsel: Vom Haushalt zum Luxusauto<\/h2>\n

Dreame<\/a> gibt es seit 2017. Innerhalb weniger Jahre hat sich das Unternehmen einen Platz im Markt f\u00fcr Haushaltsger\u00e4te erarbeitet. Ende August folgte eine Ank\u00fcndigung, die aufhorchen lie\u00df: Die Firma will k\u00fcnftig Autos bauen. Geplant ist ein elektrisches Modell im Luxussegment \u2013 gedacht als Konkurrenz zu Rolls-Royce oder Bugatti. Der Starttermin ist f\u00fcr 2027 gesetzt. Als m\u00f6glicher Standort wird Brandenburg gepr\u00fcft. Die N\u00e4he zum Tesla-Werk in Gr\u00fcnheide gilt dabei als Vorteil.<\/p>\n

Reaktionen vor Ort: Skepsis beim Fl\u00e4chenbedarf<\/h2>\n

Vor Ort sorgt das Vorhaben zwar f\u00fcr Aufmerksamkeit, Begeisterung ist aber kaum zu sp\u00fcren. Das brandenburgische Wirtschaftsministerium vermeidet eine klare Stellungnahme. Die Kreisverwaltung Oder-Spree erkl\u00e4rte, dass derzeit keine Fl\u00e4chen in passender Gr\u00f6\u00dfe zur Verf\u00fcgung stehen. Das neue Gewerbegebiet an der Autobahn 12 sei noch nicht fertig und mit 240 Hektar zudem zu klein, um eine Fabrik von der Gr\u00f6\u00dfenordnung Teslas aufzunehmen.<\/p>\n

Marktumfeld: Konkurrenz im Luxussegment w\u00e4chst<\/h2>\n

Sollten die Pl\u00e4ne umgesetzt werden, tr\u00e4fe Dreame auf ein schwieriges Umfeld. Der Markt f\u00fcr Luxus-Elektroautos ist stark umk\u00e4mpft. Neben den etablierten Marken dr\u00e4ngen seit Jahren neue Hersteller nach, oft mit gro\u00dfen Investitionen im R\u00fccken. Ein Standort in Deutschland h\u00e4tte Vorteile: Die Zulieferer sitzen nah, die Absatzm\u00e4rkte ebenso. Gleichzeitig bringt Dreame keinerlei Erfahrung im Fahrzeugbau mit \u2013 ein Handicap, das den Einstieg erschweren d\u00fcrfte.<\/p>\n

Zeitplan und offene Fragen<\/h2>\n

Wie hoch die Investitionen ausfallen, wie viele Fahrzeuge produziert werden sollen und zu welchem Preis \u2013 all das ist bislang offen. Klar ist nur: 2027 will Dreame sein erstes Modell<\/a> vorstellen. Ob Brandenburg daf\u00fcr tats\u00e4chlich zum Produktionsstandort wird, bleibt ungewiss.<\/p>\n","protected":false},"excerpt":{"rendered":"

Das chinesische Unternehmen Dreame Technology ist bislang vor allem f\u00fcr Staubsauger und smarte Haushaltsger\u00e4te bekannt. Nun denkt die Firma \u00fcber einen deutlich gr\u00f6\u00dferen Schritt nach: In Brandenburg k\u00f6nnte eine Autofabrik entstehen. Ministerpr\u00e4sident Dietmar Woidke (SPD) best\u00e4tigte entsprechende Gespr\u00e4che. Konkretes lie\u00df… <\/p>\n","protected":false},"author":4894,"featured_media":204538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[93990,3825,87466,14366,93992,93991,6140],"class_list":["post-204534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-brandenburg","tag-china","tag-dreame","tag-elektroauto","tag-elektromobilitaet","tag-gigafactory","tag-tesla"],"wp_featured_image":{"id":204538,"alt_text":"","description":"","media_type":"image","media_details":{"width":1920,"height":1080,"file":"2025\/09\/dreame-logo.jpg","filesize":49227,"sizes":{"medium":{"file":"dreame-logo-500x281.jpg","width":500,"height":281,"mime-type":"image\/jpeg","filesize":13302,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2025\/09\/dreame-logo-500x281.jpg"},"large":{"file":"dreame-logo-810x456.jpg","width":810,"height":456,"mime-type":"image\/jpeg","filesize":17609,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2025\/09\/dreame-logo-810x456.jpg"},"thumbnail":{"file":"dreame-logo-306x172.jpg","width":306,"height":172,"mime-type":"image\/jpeg","filesize":10396,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2025\/09\/dreame-logo-306x172.jpg"},"1536x1536":{"file":"dreame-logo-1536x864.jpg","width":1536,"height":864,"mime-type":"image\/jpeg","filesize":28630,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2025\/09\/dreame-logo-1536x864.jpg"},"blog-large":{"file":"dreame-logo-642x300.jpg","width":642,"height":300,"mime-type":"image\/jpeg","filesize":14869,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2025\/09\/dreame-logo-642x300.jpg"},"blog-medium":{"file":"dreame-logo-306x205.jpg","width":306,"height":205,"mime-type":"image\/jpeg","filesize":10924,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2025\/09\/dreame-logo-306x205.jpg"},"recent-thumb":{"file":"dreame-logo-350x316.jpg","width":350,"height":316,"mime-type":"image\/jpeg","filesize":11747,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2025\/09\/dreame-logo-350x316.jpg"},"service-featured":{"file":"dreame-logo-600x330.jpg","width":600,"height":330,"mime-type":"image\/jpeg","filesize":14570,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2025\/09\/dreame-logo-600x330.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"post":204534,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2025\/09\/dreame-logo.jpg"},"commentcount":0,"wp_comments":[],"wp_author":{"id":4894,"name":"Wagener_bjoern","description":"Blaulicht- & Technikjournalist \u270f\ufe0f | Fotografie, Drohnen & Luftfahrt \ud83d\udcf8\u2708\ufe0f | 3D-Druck & Maker \ud83d\udda8\ufe0f | Cat Dad \ud83d\udc3e","author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/faab38a98808dff100d6876904ec74377b3897ebbe844221f011f24bf665bd16?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/faab38a98808dff100d6876904ec74377b3897ebbe844221f011f24bf665bd16?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/faab38a98808dff100d6876904ec74377b3897ebbe844221f011f24bf665bd16?s=96&d=mm&r=g"}},"cld_nonce":"71b284f63c","yoast_head":"\nDreame Technology pr\u00fcft Autofabrik in Brandenburg - Deskmodder.de<\/title>\n<meta name=\"description\" content=\"Das chinesische Unternehmen Dreame pr\u00fcft den Einstieg in die Autoindustrie. 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