{"id":152290,"date":"2021-04-14T09:11:02","date_gmt":"2021-04-14T07:11:02","guid":{"rendered":"https:\/\/www.deskmodder.de\/blog\/?p=152290"},"modified":"2021-04-14T09:20:36","modified_gmt":"2021-04-14T07:20:36","slug":"google-floc-immer-mehr-stellen-sich-gegen-die-neue-tracking-methode-von-google","status":"publish","type":"post","link":"https:\/\/www.deskmodder.de\/blog\/2021\/04\/14\/google-floc-immer-mehr-stellen-sich-gegen-die-neue-tracking-methode-von-google\/","title":{"rendered":"Google FLoC &#8211; Immer mehr stellen sich gegen die neue Tracking-Methode von Google"},"content":{"rendered":"<p>F\u00fcr die Werbeindustrie wird es immer schwieriger ihre Cookies zu verbreiten. Cookies von Drittanbietern (third-party cookies), die unsere Surfgewohnheiten auswerten und dementsprechend Werbung schalten werden von immer mehr Browsern geblockt.<\/p>\n<p>Google hat daraufhin eine Alternative vorgeschlagen. FLoC (Federated Learning Cohorts). Dadurch k\u00f6nnen die Surfgewohnheiten von einzelnen zusammengefasst gruppiert werden und genau dieser Gruppe dann die jeweilige Werbung angezeigt wird. Noch ist es ein Test von Google, der in einigen L\u00e4ndern durchgef\u00fchrt wird.<\/p>\n<p><a href=\"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc.jpg\" rel=\"lightbox[152290]\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-500x281.jpg\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-medium wp-image-152291\" srcset=\"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-500x281.jpg 500w, https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-810x455.jpg 810w, https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-306x172.jpg 306w, https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc.jpg 980w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Aber gegen diesen Test gibt es immer mehr kritische Stimmen, sodass es durchaus dazu kommen kann, dass Google diesen Test wieder einstellt. Nachdem DuckDuckGo angek\u00fcndigt hat, in seiner Chrome-Erweiterung FLoC zu blockieren, hat sich auch Brave und Vivaldi dazu entschlossen, FLoC im Browser direkt zu blockieren.<\/p>\n<p>Vivaldi bemerkt im Beitrag: <em>&#8222;Die FLoC-Komponente in Chrome muss die Server von Google anrufen, um zu pr\u00fcfen, ob sie funktionieren kann, da Google sie nur in Teilen der Welt aktiviert, die nicht unter die EU-Datenschutzgrundverordnung (DSGVO)  fallen. Es scheint, dass es noch einige Diskussionen dar\u00fcber gibt, ob FLoC unter den DSGVO-Bestimmungen \u00fcberhaupt legal sein k\u00f6nnte. Wir werden dies weiterhin aufmerksam verfolgen.&#8220;<\/em><\/p>\n<p>Aktuell testet Google diese neue Tracking-Funktion in Australien, Brasilien, Kanada, Indien, Indonesien, Japan, Mexiko, Neuseeland, die Philippinen und die Vereinigten Staaten. Wir sind derzeit davon nicht betroffen. Aber je mehr Hersteller sich gegen diese neue Variante der Verfolgung stellen, desto eher wird sie dann auch vom Tisch sein.<\/p>\n<h3>Weitere Infos dazu:<\/h3>\n<ul>\n<li><a href=\"https:\/\/blog.google\/products\/ads-commerce\/2021-01-privacy-sandbox\/\" rel=\"noopener\" target=\"_blank\">blog.google\/ads-commerce<\/a><\/li>\n<li><a href=\"https:\/\/github.com\/WICG\/floc\" rel=\"noopener\" target=\"_blank\">github.com\/WICG\/floc<\/a><\/li>\n<li><a href=\"https:\/\/vivaldi.com\/blog\/no-google-vivaldi-users-will-not-get-floced\/\" rel=\"noopener\" target=\"_blank\">vivaldi.com\/no-google-vivaldi-users-will-not-get-floced<\/a><\/li>\n<li><a href=\"https:\/\/spreadprivacy.com\/block-floc-with-duckduckgo\/\" rel=\"noopener\" target=\"_blank\">spreadprivacy.com\/block-floc-with-duckduckgo<\/a><\/li>\n<li><a href=\"https:\/\/brave.com\/why-brave-disables-floc\/\" rel=\"noopener\" target=\"_blank\">brave.com\/why-brave-disables-floc<\/a><\/li>\n<li>Und ein Test, ob euer Browser schon FLoC nutzt: <a href=\"https:\/\/amifloced.org\" rel=\"noopener\" target=\"_blank\">amifloced.org<\/a><\/li>\n<\/ul>\n<div class=\"viaquelle\">via: <a href=\"https:\/\/www.neowin.net\/news\/vivaldi-and-brave-web-browsers-come-out-against-googles-floc\/\" rel=\"noopener\" target=\"_blank\">neowin<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr die Werbeindustrie wird es immer schwieriger ihre Cookies zu verbreiten. Cookies von Drittanbietern (third-party cookies), die unsere Surfgewohnheiten auswerten und dementsprechend Werbung schalten werden von immer mehr Browsern geblockt. Google hat daraufhin eine Alternative vorgeschlagen. FLoC (Federated Learning Cohorts).&hellip; <\/p>\n","protected":false},"author":134,"featured_media":152291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[166],"tags":[79711,11649,79710,79712,128,7646],"class_list":["post-152290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-browser","tag-amifloced-org","tag-brave","tag-floc","tag-floc-test","tag-google","tag-vivaldi"],"wp_featured_image":{"id":152291,"alt_text":"","description":"","media_type":"image","media_details":{"width":980,"height":551,"file":"2021\/04\/google-floc.jpg","sizes":{"medium":{"file":"google-floc-500x281.jpg","width":500,"height":281,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-500x281.jpg"},"large":{"file":"google-floc-810x455.jpg","width":810,"height":455,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-810x455.jpg"},"thumbnail":{"file":"google-floc-306x172.jpg","width":306,"height":172,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-306x172.jpg"},"blog-large":{"file":"google-floc-642x300.jpg","width":642,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-642x300.jpg"},"blog-medium":{"file":"google-floc-306x205.jpg","width":306,"height":205,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-306x205.jpg"},"recent-thumb":{"file":"google-floc-350x316.jpg","width":350,"height":316,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-350x316.jpg"},"service-featured":{"file":"google-floc-600x330.jpg","width":600,"height":330,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-600x330.jpg"},"wp_rp_thumbnail":{"file":"google-floc-50x50.jpg","width":50,"height":50,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc-50x50.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":152290,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2021\/04\/google-floc.jpg"},"commentcount":7,"wp_comments":[{"id":175524,"parent":0,"author":0,"author_name":"Emodschi75","author_email":"frank.huebner75@gmail.com","author_url":"","author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/66108d52eda00f614ff79afda7ade87f6bd3c4b3c10aa8b728da1e54d3a67a36?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/66108d52eda00f614ff79afda7ade87f6bd3c4b3c10aa8b728da1e54d3a67a36?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/66108d52eda00f614ff79afda7ade87f6bd3c4b3c10aa8b728da1e54d3a67a36?s=96&d=mm&r=g"},"date":"2021-04-14T09:24:38","cld_nonce":"3df3ff64a1","content":{"rendered":"<p>&gt;Nachdem DuckDuckGo angek\u00fcndigt hat, in seiner Chrome-Erweiterung FLoC zu blockieren<\/p>\n<p>Dann werden die wohl bald aus dem Store geworfen wie andere Addons:<br \/>\n<a href=\"https:\/\/www.deskmodder.de\/blog\/2021\/03\/24\/clearurls-aus-dem-chrome-web-store-entfernt\/\" rel=\"ugc\">https:\/\/www.deskmodder.de\/blog\/2021\/03\/24\/clearurls-aus-dem-chrome-web-store-entfernt\/<\/a><\/p>\n<p>Der Grund wird nat\u00fcrlich wieder sein &#8222;verwirrende Beschreibung&#8220; oder etwas anderes \ud83d\ude02\ud83d\ude02\ud83d\ude02<\/p>\n"},"status":"1"},{"id":175535,"parent":175524,"author":0,"author_name":"Emodschi75","author_email":"frank.huebner75@gmail.com","author_url":"","author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/66108d52eda00f614ff79afda7ade87f6bd3c4b3c10aa8b728da1e54d3a67a36?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/66108d52eda00f614ff79afda7ade87f6bd3c4b3c10aa8b728da1e54d3a67a36?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/66108d52eda00f614ff79afda7ade87f6bd3c4b3c10aa8b728da1e54d3a67a36?s=96&d=mm&r=g"},"date":"2021-04-14T10:19:17","cld_nonce":"3df3ff64a1","content":{"rendered":"<p>FLOC klingt auch verd\u00e4chtig nach engl. &#8222;flock&#8220; wie also z.B. eine (Schaf)herde.<br \/>\nEin Schelm wer da b\u00f6ses denkt! Ein Schelm!<br \/>\nWas sind wir schon anderes f\u00fcr die Werbeindustrie?<\/p>\n"},"status":"1"},{"id":175536,"parent":175535,"author":0,"author_name":"curiaat","author_email":"curriat@outlook.de","author_url":"","author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/cf115d33905c6cfb5afce07ddfed4112c4dd936b34d8e0a072a3f4f2e6f9561b?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/cf115d33905c6cfb5afce07ddfed4112c4dd936b34d8e0a072a3f4f2e6f9561b?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/cf115d33905c6cfb5afce07ddfed4112c4dd936b34d8e0a072a3f4f2e6f9561b?s=96&d=mm&r=g"},"date":"2021-04-14T11:02:16","cld_nonce":"3df3ff64a1","content":{"rendered":"<p>\ud83d\udc4d\ud83e\udd23\ud83d\udc4f\ud83d\udc4f<br \/>\n<i>gepostet mit der <a href=\"https:\/\/www.microsoft.com\/store\/apps\/9wzdncrdfx92\" rel=\"nofollow ugc\">Deskmodder.de-App<\/a><\/i><\/p>\n"},"status":"1"},{"id":175544,"parent":175535,"author":0,"author_name":"nur so","author_email":"joo@joo.joo","author_url":"","author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/8552d33cd122f12dba4de2f4e6247b394145025534806c0b74fc0cbea8d2fd62?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/8552d33cd122f12dba4de2f4e6247b394145025534806c0b74fc0cbea8d2fd62?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/8552d33cd122f12dba4de2f4e6247b394145025534806c0b74fc0cbea8d2fd62?s=96&d=mm&r=g"},"date":"2021-04-14T12:10:50","cld_nonce":"3df3ff64a1","content":{"rendered":"<p>Solange wir nicht FUCK hei\u00dfen gehts ja noch \ud83e\udd23<\/p>\n"},"status":"1"},{"id":175545,"parent":0,"author":0,"author_name":"Luzifer","author_email":"serra.avatar@web.de","author_url":"","author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/3a056bca2e5e5358aae0eea162de34ea9523e13a273ccee5cce494d130ad5515?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/3a056bca2e5e5358aae0eea162de34ea9523e13a273ccee5cce494d130ad5515?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/3a056bca2e5e5358aae0eea162de34ea9523e13a273ccee5cce494d130ad5515?s=96&d=mm&r=g"},"date":"2021-04-14T13:14:07","cld_nonce":"3df3ff64a1","content":{"rendered":"<p>naja Vivaldi will also sperren, wo sie es noch nicht mal hinbekommen das Drittanbieter Cockies bei beenden des Browsers sauber gel\u00f6scht werden. Ja wenn man den Bock zum G\u00e4rtner macht wird alles gut.<\/p>\n"},"status":"1"},{"id":175549,"parent":175545,"author":0,"author_name":"greenstar","author_email":"st.gruner@mail.de","author_url":"","author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/b341821a11e2f48fa9c39dd3315392d0e0f3bd0a669cc5aa36b1c9d36a7d9f63?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/b341821a11e2f48fa9c39dd3315392d0e0f3bd0a669cc5aa36b1c9d36a7d9f63?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/b341821a11e2f48fa9c39dd3315392d0e0f3bd0a669cc5aa36b1c9d36a7d9f63?s=96&d=mm&r=g"},"date":"2021-04-14T14:44:08","cld_nonce":"3df3ff64a1","content":{"rendered":"<p>Zum Gl\u00fcck unterst\u00fctzt der Vivaldi Browser Floc nicht: <a href=\"https:\/\/vivaldi.com\/blog\/no-google-vivaldi-users-will-not-get-floced\/\" rel=\"nofollow ugc\">https:\/\/vivaldi.com\/blog\/no-google-vivaldi-users-will-not-get-floced\/<\/a> <\/p>\n<p><i>gepostet mit der <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.deskmodder\" rel=\"nofollow ugc\">Deskmodder.de-App f\u00fcr Android<\/a><\/i><\/p>\n"},"status":"1"},{"id":175550,"parent":175549,"author":134,"author_name":"moinmoin","author_email":"moin-moin@hab-verschlafen.de","author_url":"","author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/fab96769102f8886245ab411df9a42a235be79261e4b44aa7ab2a555da8b86b4?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/fab96769102f8886245ab411df9a42a235be79261e4b44aa7ab2a555da8b86b4?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/fab96769102f8886245ab411df9a42a235be79261e4b44aa7ab2a555da8b86b4?s=96&d=mm&r=g"},"date":"2021-04-14T14:46:24","cld_nonce":"3df3ff64a1","content":{"rendered":"<p>Doppelt h\u00e4lt besser?<br \/>\nIst doch oben schon verlinkt. <img src=\"https:\/\/www.deskmodder.de\/blog\/wp-content\/plugins\/classic-smilies\/img\/icon_wink.gif\" alt=\";)\" class=\"wp-smiley\" \/><\/p>\n"},"status":"1"}],"wp_author":{"id":134,"name":"moinmoin","description":"Ich bin nicht allwissend, was <a href=\"https:\/\/www.deskmodder.de\/wiki\/index.php?title=Kategorie:Windows_11\">Windows<\/a> angeht. Aber genau deshalb nehme ich Windows gerne auseinander und unter die Lupe, um all mein Wissen zu erweitern. <i>J\u00fcrgen<\/i>","author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/fab96769102f8886245ab411df9a42a235be79261e4b44aa7ab2a555da8b86b4?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/fab96769102f8886245ab411df9a42a235be79261e4b44aa7ab2a555da8b86b4?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/fab96769102f8886245ab411df9a42a235be79261e4b44aa7ab2a555da8b86b4?s=96&d=mm&r=g"}},"cld_nonce":"3df3ff64a1","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google FLoC - Immer mehr stellen sich gegen die neue Tracking-Methode von Google - Deskmodder.de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deskmodder.de\/blog\/2021\/04\/14\/google-floc-immer-mehr-stellen-sich-gegen-die-neue-tracking-methode-von-google\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google FLoC - Immer mehr stellen sich gegen die neue Tracking-Methode von Google\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr die Werbeindustrie wird es immer schwieriger ihre Cookies zu verbreiten. Cookies von Drittanbietern (third-party cookies), die unsere Surfgewohnheiten auswerten und dementsprechend Werbung schalten werden von immer mehr Browsern geblockt. Google hat daraufhin eine Alternative vorgeschlagen. 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