{"id":14103,"date":"2013-10-24T17:39:23","date_gmt":"2013-10-24T15:39:23","guid":{"rendered":"http:\/\/www.deskmodder.de\/blog\/?p=14103"},"modified":"2013-10-24T17:39:23","modified_gmt":"2013-10-24T15:39:23","slug":"lighter-than-air-amazons-reaktion-auf-das-neue-ipad-air","status":"publish","type":"post","link":"https:\/\/www.deskmodder.de\/blog\/2013\/10\/24\/lighter-than-air-amazons-reaktion-auf-das-neue-ipad-air\/","title":{"rendered":"&#8222;Lighter than Air&#8220; &#8211; Amazons Reaktion auf das neue iPad Air"},"content":{"rendered":"<p><a href=\"http:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2013\/10\/capture_001_24102013_173819.jpg\" rel=\"lightbox[14103]\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-14104\" alt=\"capture_001_24102013_173819\" src=\"http:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2013\/10\/capture_001_24102013_173819-150x59.jpg\" width=\"150\" height=\"59\" srcset=\"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2013\/10\/capture_001_24102013_173819-150x59.jpg 150w, https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2013\/10\/capture_001_24102013_173819-500x199.jpg 500w, https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2013\/10\/capture_001_24102013_173819.jpg 694w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>Sticheleien in der Tech-Welt geh\u00f6ren immer wieder dazu. Sei es Microsoft vs. Apple oder Google vs. Microsoft. Auch Amazon bedient sich gerne Werbeslogan, welche versteckt gegen die Konkurrenten zu verstehen sind.<\/p>\n<p>So wirbt Amazon in den USA aktuell f\u00fcr seine neuen HDX-Tablets mit dem Slogan &#8222;Lighter than Air&#8220; und stichelt somit versteckt gegen das neue iPad Air von Apple. In Deutschland h\u00e4lt man sich aktuell etwas zur\u00fcck und schreibt nur &#8222;Erstaunlich leicht&#8220;.<\/p>\n<p>Grunds\u00e4tzlich muss man aber auch sagen, dass die neuen HDX-Tablets von Amazon sehr gut sind &#8211; pers\u00f6nlich gef\u00e4llt mir eben nur nicht die zu stark angepasste Oberfl\u00e4che.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sticheleien in der Tech-Welt geh\u00f6ren immer wieder dazu. Sei es Microsoft vs. Apple oder Google vs. Microsoft. Auch Amazon bedient sich gerne Werbeslogan, welche versteckt gegen die Konkurrenten zu verstehen sind. So wirbt Amazon in den USA aktuell f\u00fcr seine&hellip; <\/p>\n","protected":false},"author":1462,"featured_media":14104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[2369,98,3447,3426],"class_list":["post-14103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-amazon","tag-apple","tag-hdx-tablets","tag-ipad-air"],"wp_featured_image":{"id":14104,"alt_text":"","description":"","media_type":"image","media_details":{"width":694,"height":277,"file":"2013\/10\/capture_001_24102013_173819.jpg","sizes":{"thumbnail":{"file":"capture_001_24102013_173819-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2013\/10\/capture_001_24102013_173819-150x150.jpg"},"medium":{"file":"capture_001_24102013_173819-150x59.jpg","width":150,"height":59,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2013\/10\/capture_001_24102013_173819-150x59.jpg"},"large":{"file":"capture_001_24102013_173819-500x199.jpg","width":500,"height":199,"mime-type":"image\/jpeg","source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2013\/10\/capture_001_24102013_173819-500x199.jpg"}},"image_meta":{"aperture":0,"credit":"","camera":"","caption":"","created_timestamp":0,"copyright":"","focal_length":0,"iso":0,"shutter_speed":0,"title":""}},"post":14103,"source_url":"https:\/\/www.deskmodder.de\/blog\/wp-content\/uploads\/2013\/10\/capture_001_24102013_173819.jpg"},"commentcount":0,"wp_comments":[],"wp_author":{"id":null,"name":null,"description":null,"author_avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g"}},"cld_nonce":"5e44004eb9","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;Lighter than Air&quot; - Amazons Reaktion auf das neue iPad Air - Deskmodder.de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deskmodder.de\/blog\/2013\/10\/24\/lighter-than-air-amazons-reaktion-auf-das-neue-ipad-air\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Lighter than Air&quot; - Amazons Reaktion auf das neue iPad Air\" \/>\n<meta property=\"og:description\" content=\"Sticheleien in der Tech-Welt geh\u00f6ren immer wieder dazu. 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